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  1. #1
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    New look for Old Forester

    Old Forester's new look has been revealed:

    New OF.jpg


    Signature will be in similar bottles, but with 100 proof on the label.

    I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

    CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.
    Last edited by Josh; 02-06-2012 at 10:13.
    bibamus, moriendum est
    Sipology Blog

  2. #2
    Bourbonian Of The Year 2013 and Guru
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    Re: New look for Old Forester

    Quote Originally Posted by Josh View Post
    Old Forester's new look has been revealed:

    New OF.jpg


    Signature will be in similar bottles, but with 100 proof on the label.

    I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

    CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.
    I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

    Big fan of Old Forester, here. Especially, the Signature.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  3. #3
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    Re: New look for Old Forester

    Quote Originally Posted by smokinjoe View Post
    I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

    Big fan of Old Forester, here. Especially, the Signature.
    I like the new look. Thanks Josh.

  4. #4
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    Re: New look for Old Forester

    Thumbs down here. Old Forester already has the definitive old timey classic label.

    (Waiting for the inevitable Old Grand-Dad reboot...)
    Kevin

    "Clears up her head with bourbon/Cause beer is so suburban/And declasse for what it's worth"

  5. #5
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    Re: New look for Old Forester

    I've seen worse label upgrades (OWA and WSR). I kind of like this one but it does remind me of an Old Pulteney bottle.

    For the record, I also like Old Forester Signature. It's one of the few I buy by the 1.75L when its on sale.

  6. #6
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    Cool Re: New look for Old Forester

    I still like the even older Old Forester label, best.

    Tim
    Self-Styled Whisky Connoisseur

  7. #7
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    Re: New look for Old Forester

    Quote Originally Posted by smokinjoe View Post
    I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

    Big fan of Old Forester, here. Especially, the Signature.
    Not sure if they are keeping the Signature name. When they sent out a survey about a possible redisign, Signature had been dropped from the label in THAT design (which was slightly different from the one above IIRC), so it's possible that the name is going away.
    bibamus, moriendum est
    Sipology Blog

  8. #8

    Re: New look for Old Forester

    That's a great looking bottle. I'm curious to see how it impacts their sales.

  9. #9
    Enthusiast
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    Re: New look for Old Forester

    Yeah, that is slick. I do agree though, the old paper label from the 90's was classy.

  10. #10
    Advanced Taster
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    Dec 2010
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    Cincinnati, OH
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    212

    Re: New look for Old Forester

    I like the classic styling; I think it's a huge improvement over the current bottles. ...but why whisky? Has Old Forester always dropped the e? I can't get behind that, but otherwise it's looking pretty good.

 

 

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  1. Old Forester's New Look
    By jeff in forum Industry News
    Replies: 5
    Last Post: 09-02-2003, 15:40

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