New look for Old Forester

[Josh]

Old Forester's new look has been revealed:

New OF.jpg


Signature will be in similar bottles, but with 100 proof on the label.

I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.

[smokinjoe]

Old Forester's new look has been revealed:

New OF.jpg


Signature will be in similar bottles, but with 100 proof on the label.

I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.

I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

Big fan of Old Forester, here. Especially, the Signature.

[CaptainQ]

I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

Big fan of Old Forester, here. Especially, the Signature.

I like the new look. Thanks Josh.

[StraightBoston]

Thumbs down here. Old Forester already has the definitive old timey classic label.

(Waiting for the inevitable Old Grand-Dad reboot...)

[BradleyC]

I've seen worse label upgrades (OWA and WSR). I kind of like this one but it does remind me of an Old Pulteney bottle.

For the record, I also like Old Forester Signature. It's one of the few I buy by the 1.75L when its on sale.

[ratcheer]

I still like the even older Old Forester label, best.

Tim

[Josh]

I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

Big fan of Old Forester, here. Especially, the Signature.

Not sure if they are keeping the Signature name. When they sent out a survey about a possible redisign, Signature had been dropped from the label in THAT design (which was slightly different from the one above IIRC), so it's possible that the name is going away.

[DogfaceSoldier]

That's a great looking bottle. I'm curious to see how it impacts their sales.

[trumpstylz]

Yeah, that is slick. I do agree though, the old paper label from the 90's was classy.

[Beer&Bourbon]

I like the classic styling; I think it's a huge improvement over the current bottles. ...but why whisky? Has Old Forester always dropped the e? I can't get behind that, but otherwise it's looking pretty good.