I had no idea Blue Wax was clearing over $1K
The internet in general makes it possible for enthusiasts of any type to find each other and carry on a dialogue that feeds the enthusiasm. As I am well aware, the enthusiasm for American whiskey is fairly small, still, and American whiskey enthusiasts are spread all over the world. SB.com makes it possible for us to find fellow travelers and share as if we were all in the same room.
In the case of Hirsch, it really struggled, selling a few hundred cases a year from its inception in the early 90s until the end of that decade. Then sb.com came into existence, the word spread, and Priess quickly sold in a year or two more than had been sold in the previous decade. Yes, there were other factors. Gordon Hue didn't have the distribution chops that Priess had, but sb.com played a role.
Arguably, the craze for all things Stitzel-Weller and especially Van Winkle can be attributed to sb.com.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
I agree, and I believe the same to be true for the resurgence of interest in straight rye.
I really appreciate everyone's replies. Its an interesting discussion, and I look forward to reading Chuck's history on the A.H. Hirsch.
I'm planning to attend the Bourbon Sampler next month (heck, its only 30 miles away) and look forward to meeting some of you.
"I suffered from ADD as a child. My parents treated it with a naturally grown remedy that I was made to harvest myself....a switch."
bibamus, moriendum est