To a certain extent, that is true. Bourbon makers do not want to deal with the cut throat nature of pricing that currently has to be dealt with in the Vodka and Rum markets.
On the other hand, they don't want to kneecap the growth either and send people back to whatever they switched from in the first place.
If there is a lesson to be learned from Ri1, it is that prices cannot just skyrocket unilaterally... Even if you put it in a hipster friendly bottle. Brand name and (at least perceived) quality still matterin the whiskey world.
True. Ri1 is awful (imo.) Hopefully American Whiskey does not become the new vodka market. That would lead to inferior whiskey for all.