Quote Originally Posted by Halifax View Post
I could care less if Basil Hayden goes to $50, or Knob Creek is increased to $40... Let Beam raise the price on shit that sucks. What do I care...
Well, simply put, if Beam paves the way, and shows it can sell at the higher prices, what are the chances that the brand(s) you do like follow suit? So whether you like Beam or not, it is worth caring about.