As for upping prices- thank God I love the mid- and bottom-shelf stuff. Basically all but 1 or 2 bottles on my shelves are less than $40 each. Well over half of them are less than $20 each! Even if they increase the price 10%, I've only added a few bucks to any of the stuff I drink.
If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.
Last edited by sob0728; 03-19-2012 at 14:08.
When the higher prices hit I suspect they'll be modest, <5% in most cases, maybe more on whatever are perceived as the most premium brands, such as Booker's and, yes, Basil Hayden. Anything with Jim Beam in the name will be less and the cats and dogs, like Old Crow, may not change at all since they're in such a price-sensitive segment. Beam is maybe 4 MM cases domestically. Another dime to the bottom line per bottle is nice money.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
"Remember that your sense of humor is inversely proportional to your level of intolerance."
- Serge Storms