This is a great time to dive into tequila. People be all cray cray over bourbon right now and secondary market prices are insane. I even think Jim Cramer slammed his big red button and yelled "sell bourbon" last night on Mad Money.
The tequila market is in a lull right now (at least that what it seems like to me). I believe there was a big market in the late 90s and early 2000s, but it has since faded. The tequila bar down the road from me closed last year. Obvious there is still demand, but its not what it once was. And that is great because tequila is artisinal and delish and...whats that word...bourbon used to be it...oh yeah, accessible.
My buddy mentioned that one of the biggest hurdles for people to get over with tequila is that first impression, which usually isn't a good one. I tend to agree. But once you overcome that terrible "first date" and approach tequila with an open mind (and recognizing it is not bourbon), it can be a very rewarding experience.
Two quick gripes with tequila: need more age on anejos and more proof (like Tap 110).