Diageo revamps Johnnie Walker stable – two in, two out

[silverfish]

Just-Drinks headline reports:

"Diageo has lined up two additions to the Johnnie Walker
global portfolio, and is pulling two variants from the Scotch
whisky brand's stable."

I'm not a J-D subscriber so I can't access the entire story
and was wondering if anyone has heard what two are "out"
and what two are now "in"?

I recall reading that the JW Green was being dropped but
haven't heard of another JW label getting the ax.

[Tucker]

Your link gives me the whole article.

"The company confirmed to just-drinks today (4 April) that it will roll out Johnnie Walker Gold Label Reserve and Platinum Label 18-Year-Old in all markets starting from early June. Gold Label Reserve, which has been available in South East Asia for about three years, will hit all of Johnnie Walker's markets around the world during the summer."

"Meanwhile, Diageo said that it will be withdrawing Johnnie Walker Gold Label 18-Year-Old from all markets except the US, where it will remain for another 12 months. Also leaving the portfolio is Green Label, except in the US where it will be available again for another 12 months, and in Taiwan where it will not be withdrawn at all. “Green Label is a very important part of the blended whisky category in Taiwan for us,” Morgan added."

[silverfish]

Your link gives me the whole article.

Thanks for sharing the piece.

Not sure why I was unable to view it - maybe because I visit
J-D often and have used up my share of "free" views of their
articles?...

[BigRich]

When I say them roll out the Platinum at 18 years late last year I was wondering about the conflict with Gold. It's like there's no conflict now. I'm sure Platinum with come with a Platinum price relative to the old Gold.

[BigRich]

I just went back and reread the article. So the Gold Reserve will be at Gold 18's price point and Platinum will be about $110.

You gotta bring that gap to Blue Label somehow!

[Jono]

Better pick up a bottle of Green before it disappears.

[silverfish]

Better pick up a bottle of Green before it disappears.

Well, you do have a while...

Also leaving the portfolio is Green Label, except in the US where it will be available again for another 12 months,...

[Jono]

I just wonder if they will jack up the prices of the soon to be discontinued products.

[bad_scientist]

I just wonder if they will jack up the prices of the soon to be discontinued products.

Luckily, the Green has been on sale somewhere for $45-50 around here for the past 18 months. My guess is that it doesn't sell so well.

[Clavius]

I just recently bought a bottle of the Green. And while it is good, I don't see myself bunkering any of it. I think the ~$50 entry fee is a little high personally.