This is a cross-post as it applies to two threads. The other is here.
After reading this and the Garrison Brothers Cowboy Bourbon threads, both revived from the dead, the similarities are obvious. Craft distiller(producer) has a unique/special/exceptional product and chooses to sell for an amount of money that reaches beyond the price points of mature, established and respected labels. SB.com members, on cue, proclaim their disgust for such an egregious, greedy decision and most have never even tried the product.
Without trying to define my opinion, I will get to the summary:
More power to them, and the big boys should learn a thing or two. I think it's ignorant for ORVW, BT and HH to not profit (more) from the hype of their limited release products. If it takes a $150 (AE CS) or $160 (GB Cowboy Bourbon) price tag and a limited release to market a unique/special/exceptional product, all the better! AE and Garrison aren't going to generate enough revenue to support their businesses from these limited releases, but they are getting their best product in the hands of their best customers who will likely purchase across their entire portfolio. And the best part, it's good whisky!!!