The original post in question was unambiguous and insulting toward many of the bourbon enthusiasts who read that blog. Typically, a writer would be happy to generate more traffic from the recommendations he willingly posted, instead of using the popularity of that post to make paternalistic assumptions about people who aren't as perfectly informed.
Bourbon is growing. People are going to read recommendations--and rightfully so. There's no reason to snipe at the newcomers who haven't been enthusiasts for 30+ years, especially on a forum entitled "What Bourbon Should I Purchase Today?"