If you believe that, I've got a bridge in New York I'd like to sell you.
Folks who are telling you that are deflecting. The truth is that most tasting rooms (be they distilleries, wineries or breweries) are ALWAYS going to have pricing that reflects the high end of the SRP. And the reason is - in this age of internet sales, etc. - that they don't want any bad blood with retailers across the nation.



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