That subject line strikes you as phony and pretentious, right?
It's a roundabout way of touching on something that I think the folks at Wild Turkey didn't get quite right (no, I'm not talking about their bourbon or rye).
I sent in my application for The Rare Breed Society many months ago. I eventually gave up on ever receiving an acknowledgement. Then a few weeks ago I received my RBS material in the mail. There were some beautiful, color ads for the product, a motherhood-and-apple-pie intro letter, and a special offer of free, customized labels that I could affix on top of the factory label on future purchases of bottles of Rare Breed.
At first I thought that was rather cool, but the more I thought about it, the sillier I felt about actually ordering the labels. The problem was that I couldn't come up with any verbiage that didn't make me feel juvenile. (I'd go for "youthful", but "juvenile" is a whole different thing. )
Has anyone taken them up on this offer? What did you have imprinted on your labels?