Welcome to the Straightbourbon.com Forums.
Page 1 of 3 123 LastLast
Results 1 to 10 of 25
  1. #1
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,165

    Diageo Evil? Redux

    In spite of being the clear winner of BII's ‘Bar Operator of the Year’ award and even having their name on the trophy, the Brew Dog brewpub was passed over for the award as a direct result of pressure from Diageo.

    http://www.brewdog.com/blog-article/diageo-v-brewdog


    On Tuesday, 2 days after the award, I (James) took a phone call from Kenny Mitchell, Chairman of the BII in Scotland and Chairman of the Award Committee explaining the situation. To directly quote Kenny:

    ‘We are all ashamed and embarrassed about what happened. The awards have to be an independent process and BrewDog were the clear winner’
    ‘Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening.’

    We were as gobsmacked as you by Diageo’s behaviour. We made the wrong decision under extreme pressure. We were blackmailed and bullied by Diageo. We should have stuck to our guns and gave the award to BrewDog.

    We would like to thank Kenny Mitchell and the BII for their refreshing honesty here and for initially giving the award to BrewDog before their overbearing and blackmailing sponsor undermined the independent judging process completely by bullying them at the last minute to deny BrewDog of an award they rightfully won.
    An apology from Diageo is expected. This plus the NOM 186 controversy seem to be adding up to, at the very least, a really bad week for "the big galoot".

    Any thoughts?
    Last edited by Josh; 05-09-2012 at 08:56.
    bibamus, moriendum est
    Sipology Blog

  2. #2
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,165

    Re: Diageo Evil? Redux

    An apology has been issued:

    A Diageo spokesperson: "There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in anyway Diageo’s corporate values and behaviour.

    We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping for this error of judgement and we will be contacting both organisations imminently to express our regret for this unfortunate incident."



    http://www.diageo.com/Lists/Resource...ent_090512.pdf


    bibamus, moriendum est
    Sipology Blog

  3. #3
    Virtuoso
    Join Date
    Apr 2011
    Location
    Chicago 'burbs
    Posts
    1,081

    Re: Diageo Evil? Redux

    ...which does not reflect in any way Diageo's corporate values and behavior.
    Too late.

    It's a nice illustration of why the influence of money in politics does nothing but create a mafia state.

    This kind of behavior is rife throughout industry in general. The hustle takes place whenever goods are created for consumption.

    There's enough buying-off going on in spirits reviews and awards that this sort of thing doesn't surprise me in the least.
    "A man comes from the dust and in the dust he will end-- In the meantime it is good to drink whiskey."
    -->WhiskeyWonka<--

  4. #4
    Virtuoso
    Join Date
    Apr 2011
    Location
    Mesa, AZ
    Posts
    1,424

    Re: Diageo Evil? Redux

    So, are they granting the award to BrewDog or is an apology all they get?
    -Brian-

    "A person is smart. People are dumb, panicky, dangerous animals and you know it."
    -Agent Kay

  5. #5
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,596

    Re: Diageo Evil? Redux

    What was Diageo's objection to BrewDog? Not that anything would justify such an action, but the story is lacking without that information.

  6. #6
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,165

    Re: Diageo Evil? Redux

    My guess is that b/c they make and only sell their own beer, they are an indenpent chain of pubs/bars and the Diageo people present objected to such an award being given to an independent. But that's only a guess. Maybe the BrewDog people had made enemies with people at Diageo somewhere along the way.

    There is an article in the Financial Times on the topic today, but registration is required and it doesn't contain much new information. BrewDog owns seven bars thoughout Scotland and England.

    http://www.ft.com/cms/s/0/26dad662-9...#axzz1uPHjip2L

    [James Watt, co-founder of BrewDog] said the “only plausible conclusion” to explain the blocked prize was a vested interest in making sure small companies such as BrewDog were not successful. BrewDog brews craft ale and has seven of its own bars which do not serve non-craft beers such as Diageo’s Guinness.
    Last edited by Josh; 05-09-2012 at 16:40.
    bibamus, moriendum est
    Sipology Blog

  7. #7
    Connoisseur
    Join Date
    Oct 2011
    Location
    downtown DC
    Posts
    759

    Re: Diageo Evil? Redux

    When I read crap like this, I wish I had the self-discipline to stop buying Lagavulin, Talisker, and Bulleit. But I don't.

  8. #8
    Connoisseur
    Join Date
    Feb 2012
    Location
    Mesquite, TX
    Posts
    619

    Re: Diageo Evil? Redux

    Quote Originally Posted by mosugoji64 View Post
    So, are they granting the award to BrewDog or is an apology all they get?
    My thoughts exactly. Are hey going to retract the award and give it back to BD? If not then the apology is meaningless and it DOES reveal their business practice. Punch first, give apology later...while laughing. Diego has ruined a lot of spirit labels by cheapening production. This seems to elevate the fact that they suck B@!!$.
    |-o-| [-o-] |-o-| "I'm on the leader"

  9. #9
    Virtuoso
    Join Date
    Nov 2011
    Location
    Lexington, KY
    Posts
    1,190

    Re: Diageo Evil? Redux

    Quote Originally Posted by bad_scientist View Post
    When I read crap like this, I wish I had the self-discipline to stop buying Lagavulin, Talisker, and Bulleit. But I don't.
    Mmmmmm, Lagavulin!

  10. #10
    Disciple
    Join Date
    Jun 2010
    Location
    Northern Indiana
    Posts
    1,661

    Re: Diageo Evil? Redux

    I vote evil.

 

 

Similar Threads

  1. Diageo evil?
    By Josh in forum General Bourbon Discussion
    Replies: 41
    Last Post: 12-11-2008, 17:49
  2. BF sues Diageo, Diageo fights back
    By kitzg in forum Industry News
    Replies: 0
    Last Post: 12-17-2002, 07:01

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top