New Colonel E.H. Taylor

[cowdery]

They may be looking for a product that isn't a one-off like Tornado and Sour Mash, that they can put out as much of as the market will bear. If you think about Van Winkle and its evolution over the last ten or more years, it seems to stand more than anything else for the proposition that significant numbers of people will pay a huge price to, basically, show off. Not really the bourbon enthusiast approach, which is based on actually knowing something about what you're buying, but it's hard for any business to resist taking money from people so anxious to give it up.

[RyanL]

BT really has become an amazing marketing machine. I wonder how long until SRP on the whole BTAC goes up. The Single Oak Project proved to us they will sell crappy bourbon at a premium...why wouldn't they start selling good bourbon at an even higher premium?

[sutton]

All good points - my confusion rests with what they are really doing with CEHT as a brand. I just don't know what to expect; and at $65-$70 a crack, I'd think they'd have some consistency with the profile other than just putting a big price on a nice bourbon in a Scotch-whisky tube.

All of the other products that carry a legacy name at least more or less conform to a basic profile: ETL, Van Winkle, Blanton's, etc. What exactly is CEHT supposed to be? That was why I thought the original sour mash was so intriguing. They were re-creating the recipe (or so I thought) that Col. Taylor had utilized. I thought that was great and had promise if they pursued it consistently.

Is CEHT supposed to be BT's version of HH's Parker's Heritage series? You just never know what the next release will be, based on whatever really interesting barrels they stumble across in the warehouse that don't fit another established profile, but they know they can get a high price for?

If so, fine ... I guess...

[BourbonJoe]

I opened a bottle of this at our bourbon tasting today. The boys all loved it and asked where they could buy it.
Joe

[smokinjoe]

OK, boys. Which one of you has the cojones to offer the dissenting opinion? Huddle up.

[bad_scientist]

I opened a bottle of this at our bourbon tasting today. The boys all loved it and asked where they could buy it.
Joe

The uncut, 134.5 proof one? How did you get that?

[cowdery]

The uncut, 134.5 proof one? How did you get that?

If you have to ask, you aren't allowed to know.

[bad_scientist]

If you have to ask, you aren't allowed to know.

Yeah, I knew as soon as I sent it that it was a stupid question, but I didn't try to edit it to make myself seem wiser. As they say in DC, it's not the crime that gets you, it's the coverup.

[cigarnv]

" if it tastes good, sell it".

Dave... as important 'if it tastes good, buy it".

[jburlowski]

Dave... as important 'if it tastes good, buy it".

I agree. If you like the taste (with the price obviously being a real-world factor) then buy it.

Age is, IMO, overrated as a factor. I've had 12-20 yo that we're awful and 6-8 yo that are knock your socks off great.

Same is true about marketing / packaging.

I don't buy the conspiracy theories that BT is trying to raise prices or screw us, etc. If you think the price is too high or the taste not there (in other words, it's not a value proposition), don't buy it. (That's how i feel about Bookers) There are plenty other good bourbons out there.