The Newest Sazerac Release

[sku]

Yum, blended and diluted. Call your local retailer right away!

https://www.ttbonline.gov/colasonlin...12130001000008

[c2walker]

I give 'em credit for honesty. Everything you need to know is on the label! Can't believe there's a market for this though.

[Restaurant man]

I'm guessing most of this will be consumed from a lightly crumpled brown paper bag under a bridge.

[White Dog]

Wait a minute. Given the product and the label itself, this must have been submitted in 1976. Who's their audience for this??

[SmoothAmbler]

As far as "Who's the audience?"....I'm sure this is meant for a control state like OH, where low proof spirits such as this can be purchased in a grocery store setting, similar to beer and wine. 42 proof is the standard (as well as the term "diluted") for all of those items, from whiskey to vodka to liqueurs. I "think" these items can even be sold on Sunday, though I'm not sure.

[mosugoji64]

I've seen lots of these "diluted" products in Ohio in convenience stores, including brands I've never seen anywhere else like Old Dan Tucker. These must be quick-fix items since they can't possibly be consumed for their fine flavor.

[cowdery]

Federal rules require any straight spirits (whiskey, vodka) bottled at less than 80 proof to be labeled 'diluted.' Obviously, that's not very attractive, and I know of nowhere other than Ohio where these are sold. The peculiarity in Ohio is that most states regulate where alcohol can be sold based on the type of spirit, i.e., beer and wine some places, distilled spirits in others. In Ohio, it's based strictly on proof. The line is 42 proof (21% ABV). Anything 21% or below can be sold in supermarkets, convenience stores, etc., whereas anything above 21% may only be sold at liquor stores.

The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?

[TomH]

The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?

A quick search finds a business address of:

10401 Linn Station Road # 300
Louisville, KY 40223-3842

Looking at a satellite map, it appears that the building is in an industrial park type area.

A new stop for your next trip to KY Chuck ?

[cowdery]

A quick search finds a business address of:

10401 Linn Station Road # 300
Louisville, KY 40223-3842

Looking at a satellite map, it appears that the building is in an industrial park type area.

A new stop for your next trip to KY Chuck ?

That's an office. Marketing, probably. Perhaps sales. HH has a marketing office in the Louisville suburbs too. But it's enough of a facility to anchor the DBA.

[tmckenzie]

Federal rules require any straight spirits (whiskey, vodka) bottled at less than 80 proof to be labeled 'diluted.' Obviously, that's not very attractive, and I know of nowhere other than Ohio where these are sold. The peculiarity in Ohio is that most states regulate where alcohol can be sold based on the type of spirit, i.e., beer and wine some places, distilled spirits in others. In Ohio, it's based strictly on proof. The line is 42 proof (21% ABV). Anything 21% or below can be sold in supermarkets, convenience stores, etc., whereas anything above 21% may only be sold at liquor stores.

The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?

I would love to know too, as that is like the post I made on the new KT label.