Welcome to the Straightbourbon.com Forums.
Page 1 of 2 12 LastLast
Results 1 to 10 of 18
  1. #1
    Virtuoso
    Join Date
    Apr 2007
    Location
    Los Angeles, CA
    Posts
    1,179

    The Newest Sazerac Release

    Yum, blended and diluted. Call your local retailer right away!

    https://www.ttbonline.gov/colasonlin...12130001000008

  2. #2

    Re: The Newest Sazerac Release

    I give 'em credit for honesty. Everything you need to know is on the label! Can't believe there's a market for this though.

  3. #3
    Virtuoso
    Join Date
    Oct 2011
    Location
    Atlanta
    Posts
    1,241

    Re: The Newest Sazerac Release

    I'm guessing most of this will be consumed from a lightly crumpled brown paper bag under a bridge.
    "On a long enough timeline, the survival rate for everyone drops to zero"
    T. Durden

  4. #4
    Disciple
    Join Date
    Apr 2010
    Location
    Wisconsin
    Posts
    1,536

    Re: The Newest Sazerac Release

    Wait a minute. Given the product and the label itself, this must have been submitted in 1976. Who's their audience for this??

  5. #5
    Advanced Taster
    Join Date
    May 2011
    Posts
    113

    Re: The Newest Sazerac Release

    As far as "Who's the audience?"....I'm sure this is meant for a control state like OH, where low proof spirits such as this can be purchased in a grocery store setting, similar to beer and wine. 42 proof is the standard (as well as the term "diluted") for all of those items, from whiskey to vodka to liqueurs. I "think" these items can even be sold on Sunday, though I'm not sure.

  6. #6
    Virtuoso
    Join Date
    Apr 2011
    Location
    Mesa, AZ
    Posts
    1,458

    Re: The Newest Sazerac Release

    I've seen lots of these "diluted" products in Ohio in convenience stores, including brands I've never seen anywhere else like Old Dan Tucker. These must be quick-fix items since they can't possibly be consumed for their fine flavor.
    -Brian-

    "A person is smart. People are dumb, panicky, dangerous animals and you know it."
    -Agent Kay

  7. #7
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,637

    Re: The Newest Sazerac Release

    Federal rules require any straight spirits (whiskey, vodka) bottled at less than 80 proof to be labeled 'diluted.' Obviously, that's not very attractive, and I know of nowhere other than Ohio where these are sold. The peculiarity in Ohio is that most states regulate where alcohol can be sold based on the type of spirit, i.e., beer and wine some places, distilled spirits in others. In Ohio, it's based strictly on proof. The line is 42 proof (21% ABV). Anything 21% or below can be sold in supermarkets, convenience stores, etc., whereas anything above 21% may only be sold at liquor stores.

    The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?

  8. #8
    Connoisseur
    Join Date
    Dec 2005
    Location
    Indianapolis, IN
    Posts
    870

    Re: The Newest Sazerac Release

    Quote Originally Posted by cowdery View Post
    The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?
    A quick search finds a business address of:

    10401 Linn Station Road # 300
    Louisville, KY 40223-3842

    Looking at a satellite map, it appears that the building is in an industrial park type area.

    A new stop for your next trip to KY Chuck ?

  9. #9
    Connoisseur
    Join Date
    Jan 2010
    Posts
    927

    Re: The Newest Sazerac Release

    Quote Originally Posted by cowdery View Post
    Federal rules require any straight spirits (whiskey, vodka) bottled at less than 80 proof to be labeled 'diluted.' Obviously, that's not very attractive, and I know of nowhere other than Ohio where these are sold. The peculiarity in Ohio is that most states regulate where alcohol can be sold based on the type of spirit, i.e., beer and wine some places, distilled spirits in others. In Ohio, it's based strictly on proof. The line is 42 proof (21% ABV). Anything 21% or below can be sold in supermarkets, convenience stores, etc., whereas anything above 21% may only be sold at liquor stores.

    The bigger head scratcher for me is "Sazerac Company, Louisville, KY." What does Sazerac have in Louisville?
    I would love to know too, as that is like the post I made on the new KT label.

  10. #10
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,220

    Re: The Newest Sazerac Release

    There are diluted whiskeys (and other spirits) on the state list here in Michigan. Most of them are under the Deuces Wild label. They have bourbon, gin, vodka, brandy, the whole nine yards. All diluted. I've never seen them on any shelf, but they are on the list. It's not a new thing and there is a market for it. I think it is mostly the brown bag set.
    bibamus, moriendum est
    Sipology Blog

 

 

Similar Threads

  1. Dry Fly to release bourbon
    By Odiedog52 in forum General Bourbon Discussion
    Replies: 6
    Last Post: 06-04-2010, 17:45
  2. Thomas Handy Sazerac vs. Sazerac 18
    By unclebunk in forum American Rye Whiskey
    Replies: 23
    Last Post: 03-14-2009, 03:11
  3. The newest Willett family estate Rye
    By jinenjo in forum Other American Whiskey Tastings
    Replies: 7
    Last Post: 05-30-2007, 22:31

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top