The Newest Sazerac Release

[cowdery]

There are diluted whiskeys (and other spirits) on the state list here in Michigan. Most of them are under the Deuces Wild label. They have bourbon, gin, vodka, brandy, the whole nine yards. All diluted. I've never seen them on any shelf, but they are on the list. It's not a new thing and there is a market for it. I think it is mostly the brown bag set.

In Ohio, it's an hours thing. Especially back when the state stores were truly state stores and run by the state, they were basically open 9-5 six days a week. If you wanted whiskey and missed that window, you went to Krogers and bought the diluted stuff.

The genuine benefit of the Ohio system, which is really the most sensible way to do it, it that low proof distilled spirits products, such as liqueurs like Baileys, and RTDs of all sorts, could be sold in the same places, and during the same hours, as the products (beer, wine) against which they naturally compete. If every state followed Ohio's lead, we wouldn't have flavored malt beverages like Smirnoff Ice.

[Bourbon Boiler]

One part 4 year bourbon, two parts GNS, eight parts water. Yum.

[Lazer]

One part 4 year bourbon, two parts GNS, eight parts water. Yum.

Seriously, add a squeeze of lemon and some ice and you've got one tasty margarita!

[cowdery]

A quick search finds a business address of:

10401 Linn Station Road # 300
Louisville, KY 40223-3842

Looking at a satellite map, it appears that the building is in an industrial park type area.

A new stop for your next trip to KY Chuck ?

That's an office. Marketing, probably. Perhaps sales. HH has a marketing office in the Louisville suburbs too. But it's enough of a facility to anchor the DBA.

[Jono]

Does "Private Stock" have any legal meaning? Does this imply that all alcohol is from Saz vs some other producer (GNS)? Or is it just a throw away marketing term that is not governed by the label regs?

[sku]

Does "Private Stock" have any legal meaning? Does this imply that all alcohol is from Saz vs some other producer (GNS)? Or is it just a throw away marketing term that is not governed by the label regs?

It's not defined in the regs. Just a throw away.

[LostBottle]

I will look for this and do a proper tasting (from a brown paper bag, of course) next time I visit fortified wine country.

[Bourbon Boiler]

Seriously, add a squeeze of lemon and some ice and you've got one tasty margarita!

If you can market it, someone will drink it.