Well, I'm not a birther and I appreciate the disclosure, but I like honesty about what I'm drinking. There's been a lot of confusion, and frankly, it seems to me it could have been (and is) easily preventable. Also, with the recent prices of the PVW's, particularly the 23, I think it's a bit disingenuous to say that provenance doesn't matter. The rarity clearly plays a role in how much people are willing to pay. For example, imagine a single malt for which the bottler isn't willing to confirm the distillery, or for that matter, any grand cru. While not entirely apples to apples, it surely makes a difference. Would I be willing to pay more for a highly regarded whisky irrespective of distiller? Yes. Does knowing the scarcity play a role in how much I'll pay, how much I'll buy and when I'll buy? Yes. And, to be clear, more specifically, would I be willing to pay more for SW juice, knowing that there will never be more? Yes.