Welcome to the Straightbourbon.com Forums.
Page 1 of 2 12 LastLast
Results 1 to 10 of 11
  1. #1
    Virtuoso
    Join Date
    Feb 2011
    Location
    Plano, TX
    Posts
    1,070

    "Whiskey Made in Fort Worth Sells Fast"

    Except... the whiskey wasn't made in Ft Worth.

    http://www.nbcdfw.com/the-scene/food...159515515.html

    Oddly enough, most everything I read about Firestone & Robertson shifts between their blended whiskey, which is sourced from KY, and their bourbon, which is still aging and won't be released for several years. However, the way the information is presented obfuscates the lines between the two and gives an impression the blended whiskey is their own "handcrafted" product.

    They don't mention ONCE in the above article that the whiskey was sourced from 3 different KY distilleries, then blended with F&R's vodka. This is clearly stated in an article I posted back in March:

    http://www.star-telegram.com/2012/03...rt-worths.html

    Instead, the top article goes on and on about how these guys "set out to capture the right flavor by doing everything the old-fashioned way -- even making their own yeast from Texas pecan trees" and "bought custom-made copper stills in Kentucky and added 1,000-gallon fermentation tanks" so they could "Slowly (they) perfect(ed) the process and the taste."

    I had no idea the "old-fashioned way" was to buy up barrels from other states, blend the whiskey with your vodka, then tout it around as something you "made."

    I saw similar misleading information in an email from Sigel's liquor stores here in Dallas. They announced that they were now carrying the F&R Blended Whiskey, then for no real reason they go into a blurb about F&R's production of bourbon, which has absolutely nothing to do with this sourced juice

    Uniquely North Texas

    F&R set out to capture and develop a proprietary wild yeast strain suitable to ferment their straight bourbon whiskey. No other craft distillery in the country has attempted to isolate and propagate a wild yeast strain and a unique, wild yeast strain suitable for whiskey distillation had not been invented in decades. Rob Arnold, F&R master distiller, successfully identified and propagated a wild yeast strain from a pecan found on a North Texas ranch - the F&R 'Brazos' yeast strain.

    Aging whiskey has never been performed in North Texas. Whiskey maturation is completely dependent on the liquid's interaction with the barrel's oak wood, which is driven entirely by ambient temperature fluctuations. Because of dramatic temperature swings, and notably the sustained heat of the North Texas climate, the bourbon will experience a tremendous amount of interaction with the oak of each barrel. Although there are other factors affecting the provenance of their whiskey, this fact alone significantly differentiates F&R bourbon from those aged in Kentucky and Tennessee.
    This is like Rebecca Creek 2.0, just in a fancier package and more expensive! (but probably still just as bad)

  2. #2
    Enthusiast
    Join Date
    Dec 2009
    Location
    Dallas, TX
    Posts
    468

    Re: "Whiskey Made in Fort Worth Sells Fast"

    The real question is if these guys (F&R) are obfuscating on purpose, or if it's just crappy coverage and journalism

    I have a feeling it's a bit of both.

    The bottles clearly say "blended whiskey" on them... but does that really let a consumer know they are getting bourbon flavored vodka?

    I wanted these guys to do it right - couldn't they have just done a vodka, gin - or especially a pecan-yeast based rum to pay the bills rather than take this approach (FWIW: the "whiskey" is crap. back of the bottom shelf at best).

    I just don't see how selling junk like this will help them when their "real" product does actually hit the shelves...?

  3. #3
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,541

    Re: "Whiskey Made in Fort Worth Sells Fast"

    They got into it with Dan Garrison in the comments section following some article, but last time I saw Dan he spoke highly of the guys. I tried their bourbon. It's about what you'd expect, i.e., pretty good white dog but not ready for prime time.

  4. #4
    Enthusiast
    Join Date
    Dec 2009
    Location
    Dallas, TX
    Posts
    468

    Re: "Whiskey Made in Fort Worth Sells Fast"

    Quote Originally Posted by cowdery View Post
    I tried their bourbon. It's about what you'd expect, i.e., pretty good white dog but not ready for prime time.
    Not to sound to persnickety, but if it was White dog, it wasn't bourbon... (I'm totally yanking your chain - I know you meant their "bourbon mash distillation." We just need to be sure to keep the controversial tone going)

    Seriously, though, don't you think they'd be better off selling that than crappy brown vodka?

    At least it's a taste of things to come - as opposed to a taste of what somebody else did that you screwed up with NGS and are trying to pass of as "Texas Whiskey"?

    C'mon - this is a big state, can't more than one distiller make something good? (tip of the hat to Balcones)

  5. #5
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,541

    Re: "Whiskey Made in Fort Worth Sells Fast"

    The person who is willing to take chances is often the same sort of person who can easily find himself with his head way up his own ass. The main problem with selling something you didn't make is that you put yourself into a different business, one that is not the business you got into the business to be in. They make this mistake because they think it will be easy to sell that third-party product and that will generate all the capital they need to do the thing they really want to do, but it's not that easy and they find that to do it successfully will take all of their energy and resources, and then some, leaving nothing for the "real" enterprise. That's the fatal trap and why so few producers who start out selling a product they didn't make ever fully transition into making their own stuff. Did Templeton start out intending to not make its product, or did they get successful and figure out that they could never transition that product to a house-made one? I tend to suspect Templeton, as one example, was phony from day one, but others have fallen into the trap I describe above.

  6. #6
    Disciple
    Join Date
    Apr 2010
    Location
    Wisconsin
    Posts
    1,534

    Re: "Whiskey Made in Fort Worth Sells Fast"

    I don't care what you think of me, I'm not changing my name to "Bourbon Mash Distillation."

  7. #7
    Bourbonian Of The Year 2013 and Guru
    Join Date
    Sep 2004
    Location
    Just East of the Big Chicken, GA
    Posts
    5,857

    Re: "Whiskey Made in Fort Worth Sells Fast"

    Quote Originally Posted by White Dog View Post
    I don't care what you think of me, I'm not changing my name to "Bourbon Mash Distillation."
    I beg of you to not change it to "juice", either.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  8. #8
    Virtuoso
    Join Date
    Apr 2011
    Location
    Mesa, AZ
    Posts
    1,419

    Re: "Whiskey Made in Fort Worth Sells Fast"

    Quote Originally Posted by smokinjoe View Post
    I beg of you to not change it to "juice", either.
    But "juice" sounds so good when you say it really slow in a breathy voice. Well, maybe not when he says it.
    -Brian-

    "A person is smart. People are dumb, panicky, dangerous animals and you know it."
    -Agent Kay

  9. #9

    Re: "Whiskey Made in Fort Worth Sells Fast"

    Quote Originally Posted by cowdery View Post
    They got into it with Dan Garrison in the comments section following some article, but last time I saw Dan he spoke highly of the guys. I tried their bourbon. It's about what you'd expect, i.e., pretty good white dog but not ready for prime time.
    I read an online story about their release in DMagazine that was titled something like: "When is Bourbon not bourbon when it really is or may be bourbon?" One could have read it nine times and have come no closer to understanding what was actually in the bottle. So, I shot off a comment stating as much to one of the distillers and the blogger. Admittedly, my comment sounded rude. So, yeah, I publicly apologized.

    That said, I find the concept of a blended bourbon (not made where they say its made; made by other distilleries; with or without vodka) unacceptable, dissappointing and disingenius. Bourbon's get married, not blended. There aren't "master blenders" in America. You either choose to make bourbon or you don't. There is no in-between! I think my friends in Kentucky would agree.

    Whether one likes our bourbon or not, we make our own juice! As a result, once again, We're teetering on the edge of bankruptcy -- even though our bourbon is about to sell out statewide yet again. That's cool, we've been here before. Not our first rodeo.

    Some may like my bourbon; some may not; but nobody has tried my three-year-old or my-four-year-old except me and my distiller Donnis Todd. When you have, ya'll will come around, but you'll have to come visit texas to get some.

    Glad to be posting again at SB. Missed you guys. Been a long, hard, wonderful couple of years. God I love straight bourbon!

  10. #10
    Bourbonian of the Year 2009 and Virtuoso
    Join Date
    Sep 2003
    Location
    Houston, Tx
    Posts
    1,797

    Re: "Whiskey Made in Fort Worth Sells Fast"

    Glad to see you back posting Dan. I brought my brother and his family out to the distillery this past April. Man, have things changed since my last visit. You have spent a lot of money getting things set up properly. We had a great time. See you in Houston soon.

    Randy
    No US taxpayer was harmed in the making of my Ford racecar.

 

 

Similar Threads

  1. Is an "acquired taste" really worth it?
    By sotnsipper in forum General Bourbon Discussion
    Replies: 32
    Last Post: 02-04-2009, 17:07
  2. "neat" vs. "straight", vs. "on the rocks"
    By Randy_Ricchi in forum General Bourbon Discussion
    Replies: 28
    Last Post: 11-12-2008, 17:42
  3. Replies: 0
    Last Post: 04-11-2006, 18:36
  4. travel chanel's "Made in America" to show Makers Mark on Tues. 1/31
    By ThomasH in forum General Bourbon Discussion
    Replies: 17
    Last Post: 02-01-2006, 09:37
  5. "Made & Bottled in Kentucky" Video
    By bluesbassdad in forum General Bourbon Discussion
    Replies: 4
    Last Post: 06-12-2002, 10:09

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top