Okay, it's official. Bourbon is now too popular. Had to try really hard to be polite in a bar last night when people tried to push this crap on me, telling me it's a new bourbon. They wanted me to include it in a whiskey tasting. I resorted to telling old Sidney Frank stories. ("after he sold Grey Goose for $2B, he paid golf pros to play golf while he watched, because he was to infirm to play himself.") That always clears the room.
Tried some. It tasted like straight honey.