I speak now about the distillery in Schaefferstown, Pennsylvania, where A. H. Hirsch Bourbon was made.
I am going to stop calling it Michter's.
Maybe I'll just call it by its real name when the A. H. Hirsch Bourbon was distilled there, Pennco. But I won't call it Michter's. Here's the thing. A company called Chatham Imports picked up the Michter's name after it was abandoned and now claims for itself all of Michter's past glory, all 260 years of it. They're playing the old marketing game of telling the literal truth while being grossly misleading.
Their latest outrage is this statement from a recent press release: "Michterís has been distilling in Bardstown, Ky., since the 1990s, using other companiesí facilities."
In other words, you didn't just buy a new Ford. You manufactured it yourself in Detroit using other companies' facilities.
Since Chatham re-registered and began to use the Michter's trademark, they have hired Bardstown's Kentucky Bourbon Distillers Inc. (KBD) to produce their Michter's products. KBD recently began to distill on a small scale but their primarily business is buying whiskey from distilleries, bottling it, and marketing it under various brand names, including names supplied by customers such as Chatham.
Here's the plan. Chatham did nothing wrong. They obtained the Michter's name fair and square. So, from now on, when I mention 'Michter's,' I will be talking about them. If I'm instead referring to the historic distillery in Schaefferstown, Pennsylvania, where A. H. Hirsch Bourbon was made, I'll refer to it like that. I may, at times, just shorten it to 'Schaefferstown,' even though the distillery there was never called that.
Which brings me to the third person plural. When Michter's says 'we' in reference to its activities since it grabbed the name, that's okay, but when they say 'we' in reference to anything that happened in Schaefferstown, I will call them out, because that's a lie.