Alex I spent a fair chunk of my legal career advising young businesses and understand the frustrations and challenges of a start up enterprise. I also have a reasonable grasp of how a business is built on sound products rather than advertising hype. Let me give you an example.
My local sells 6 yr old 86 proof Barton for about ten dollars a bottle, plus they give me both a senior and military discount. So I can get four bottles of a sound, proven product for the price of one bottle of yours. Why should I do that? Is yours worth four times as much? What sets your product (I say yours, you didn't make it, but you bought it so it is yours) apart other than the 'special ' water used to cut it. You may as well say you sprinkle it with pixie dust for all that tells me about the product.
If the difference is only water with a catchy name then what you're really selling is the idea I should be thrilled to own something elite and that distinction is shared by only 822 other people.
Any update on these Widow Jane bourbon's? I'm guessing those first 2 runs are gone, and subsequent bottlings have come out since. Anyone tried them, or perhaps tasted anything off the still yet?
Maybe the well ran dry.
Maybe the widow remarried, changed her name to Chicken Cock.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
It's hard to work widow and cock into the same sentence.
Your expansive sense of humor managed to combine hard, widow, and cock in one sentence. Sorry moderators...just could not help it.
My wife ran across this on her walking travels around NYC yesterday. Not sure what version, and I sort of dismissed her explanation of it when she rang to tell me about it as I hadn't heard of it. Now I'm wondering if I should send her back to the store to pick up a bottle before she flies home.