A Bourbon from High West

[HighInTheMtns]

I was just walking though the Salt Lake airport and saw that High West has their own bar. They had many full, opened bottles of their products on the shelf, but I was told they are not yet allowed to sell bottles to customers

Count on "not yet allowed" meaning "never will be allowed." But that notwithstanding, there's some great places to get a preflight drink in our little airport.

[Gillman]

A blend of straight bourbons is, of course, an old concept in American whiskey-merchandising and it makes excellent sense too from a palate standpoint when properly done. I doubt the term blend when used in this sense conveys anything negative. It is true that old hands such as many here (I included!) know the history of the term blended, but today I would think the younger generation doesn't get any negatives with the term especially when one thinks of the cocktail revival. It's all good.

Gary

[squire]

Gary I would think the younger generation could be made to believe blended is better.

[MyOldKyDram]

I already believe that in some cases, see 4R SmB LE.

[squire]

Precisely Sean, just because blended may have a certain connotation for some of we senior members doesn't make it a bad word and certainly not a bad idea.

[Gillman]

Yes, good points, I agree.

Gary

[Gillman]

Very a propos to mention 4R, since something rather similar was done with the very same marque circa-1940:

http://books.google.ca/books?id=xEQE...iskeys&f=false

Gary

[T Comp]

how

Very a propos to mention 4R, since something rather similar was done with the very same marque circa-1940:

http://books.google.ca/books?id=xEQE...iskeys&f=false

Gary

That is a great find Gary. It is also fascinating ad history, how the copywriter writes a headline for the ad which cannot be fully understood unless the story is read...and unlike today even without irony.