In the August 4th issue of Business Week (out now) Jack Daniels is now ranked 100 among all global brands. Spirits brands also listed include Johnnie Walker (99), Smirnoff (85), Hennessy (82), and Bacardi (72). Also included are Heineken (90), Moet & Chandon (88), and Budweiser (22).
The ranking is based on projected future earnings, not sales or current profit.
I'm not a big fan of their system and none of these are bourbons but I thought I'd pass the info along, anyway.