That's probably about as good as you're going to see. Not sure what Binny's gets for it as they don't have it on their web site. It wasn't that long ago that Rittenhouse BIB was $12 a bottle, but it still looks like a bargain at $22.99 when Wild Turkey 81 proof rye is $24.99, Bulleit Rye is $34.99, and Knob Creek Rye is $36.99. Meanwhile, it's pretty hard to beat Old Overholt at $14.99. Beam is apparently trying to get some separation between its two popular-price ryes, pricing Jim Beam Rye at $19.99. Ri1 is still on Binny's list, at $39.99.
We're so lucky, we can buy Beam rye at four different price points, from $14.99 to $39.99.