The Hochstadter's Rock & Rye has shown up at a few of my regular stores in Massachusetts. While I'm definitely planning to add one to my shopping list, I think this will be a fall/winter sort of drink for me. Like others here, I would love to try the 98-proof version, it'd be lovely if it could be released as a limited edition special holiday season bottle (and I'd even pay a premium to try it).
Joen, thanks for joining us here. I really like the bottle and label design; I can't wait to taste the contents. The website and newsletter's hipster marketing imagery and purple-prose writing style is a bit too over-the-top for my taste, but if it produces the right sales numbers, then it's done what marketing should.