So I realize that respecting others' drinking preferences should always outweigh my own interests. It's of course fine for someone to prefer gin over whiskey. And coercion in matters taste just generally strikes me as a bad idea.
But I think my mother-in-law could be ripe for bourbon conversion. She insists that she can't touch whiskey, but she enjoys (and presumptively critiques) spicy, dark flavored red wines, is always willing to try new alcohols and generally enjoys those she tries. I have a BH, EWB, an EC12, and a gift bottle of Johnny Walker Black on hand right now but might be willing to get some more if they could help with the conversion.
How do you recommend that I go about persuading her to try and enjoy bourbon or whiskey in general? (BH first? The scotch? In water? Over ice? In Coke? etc.) What has worked in the past? (I know that some of you must have succeeded in bringing your wives over to the dark side.)