Anybody find that post?
On the issue of chill-filtration, even if they are continuing it, the higher proofs mean that they don't have to strip nearly as much out of it.
Regarding age statements, I'm firmly in the camp that a lost age statement is a loss even if the NAS juice is good. And I'm sure it will be good. Again, think about BH vs. OGD 114. But just think about what it could be....
The thing about Wild Turkey is, if you'd never tasted the early batches of Rare Breed, or pewter topped Kentucky Spirit, or the old 8 year old (heck, even the 101 rye), you might think they're doing pretty good. But if you have tasted those, well, you know that the current products are merely shadows on the wall of the cave.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
Here's one. Reply #7 on this thread. According to Chuck Cowdery, their current entry proof is 57.5% versus 55% previously. There may have been other posts to that effect, too. (I think there were). I'll look more tomorrow if I have time.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
Can't find my source right now or could have been from a tour a few years back but seem to recall that it comes off the doubler at 130 and enters the barrel at 125 proof, currently.
Thad
BTOTY-2011
That would explain a lot...
by the way, could a kind mod fix the spelling of the thread subject (Russell with two ls)? Thanks.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
Instead of deleting my prior post I'll just say it is probably incorrect at least on barrel entry proof. The WT site states on distilling proof only that it is much lower than 160 but doesn't say what it is. On barrel entry it claims lower that 125 but doesn't say what, so I'd go with Chuck and 115 proof for barrel entry.
Thad
BTOTY-2011
I was talkiing with somebody who knows what they are talking about, I asked if he thought the new distillery would change the tastes of the product, he said he did not think it would as they basically ket the still in the same design just made them bigger. But I did ask him about if they came off the still lower than everybody else. All I got was a laugh.
Thanks for the links! Don't even remember that thread. What I meant (if you would have been able to read my mind) is I would be shocked if they took it up to 125 proof or somewhere in that region. One of their distinctives is a lower than normal barrel entry proof and even at 115, it's still lower than most. I think.
Whatever the entry proof is now, the last pour of WT 101 I had was awful. It's too bad what has happened to that brand. I don't think it's the Italians who are resposnible for that, I blame the French for not keeping up during their ownership.
I also don't get the point of an NAS RR even at barrel stength. They already have Rare Breed (which is still good) so why do that unless rare breed is getting the ax?
Last edited by Josh; 10-12-2012 at 07:06.