"The maker of Jack Daniel's is toasting Frank Sinatra with a new rendition of Ol' Blue Eyes' favorite whiskey.

The new ultra-premium spirit was aged in special "Sinatra barrels" at the brand's distillery in Tennessee, the company announced Tuesday. The result is a darker amber color than classic Jack Daniel's."

Yum...love the taste of "darker amber color". That is quite a pitch to go purchase this product at an expected cost of $150 per liter.


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