Is the original post correct that this will be $150 when released? If correct What is going on with their pricing recently. Shaken news (already discussed on rye forum) confirmed yesterday their unaged rye will be $50. Is the thinking here if you put an extremely high price tag on it people will assume it is equal to other premium products? I don't get how they are pricing their new products. Don't get me wrong, major distilleries finally venturing into new areas is a god thing but they seem to be pricing themselves out of the market.