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  1. #11
    Connoisseur
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    Nov 2011
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    Cincinnati
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    794
    Is the original post correct that this will be $150 when released? If correct What is going on with their pricing recently. Shaken news (already discussed on rye forum) confirmed yesterday their unaged rye will be $50. Is the thinking here if you put an extremely high price tag on it people will assume it is equal to other premium products? I don't get how they are pricing their new products. Don't get me wrong, major distilleries finally venturing into new areas is a god thing but they seem to be pricing themselves out of the market.

  2. #12
    Connoisseur
    Join Date
    Apr 2009
    Location
    Western NY
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    839

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    "...will sell at major airports worldwide..." reads to me like Duty Free.
    My guess is if it doesn't fly off the shelves there, look for a price drop
    and wider distribution. Just my guess.

    Of course that's not taking into account the JD collector mentality
    which could very well result in "...tens of thousands of cases in the
    first 18 months".
    Last edited by silverfish; 10-24-2012 at 08:18.
    John Q.
    Tennessee Squire
    Quote Originally Posted by ggilbertva
    It won't be any cheaper than it is today.
    Quote Originally Posted by Ryan
    Someone will pay it. Someone always pays it.

  3. #13
    Moderator
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    Jul 2008
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    SW Iowa
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    3,014

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    $150 for an 80 proof bourbon lets get real. This is simply marketing only a bonehead would buy this stuff.
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  4. #14
    Disciple
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    Apr 2010
    Location
    Wisconsin
    Posts
    1,534

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    I accept that any release from JD is pure BS, no more, no less. I expect nothing else from them.

  5. #15
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,514

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    For 150.00, it should be barrel proof!

    Thomas

  6. #16
    Disciple
    Join Date
    Aug 2012
    Location
    A pretty great state.
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    1,781

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    For $150, considering the American whiskey that can be had in that price range, this would only be a good value if it were extra-aged (you know, like four times longer than they age JD Black) and high proof. We're talking significantly more money than Pappy 20. More than enough to buy two BTAC bottles.

    Jack Daniel's, by and large, is a joke.
    Jim

  7. #17
    Enthusiast
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    Dec 2011
    Location
    NYC
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    405

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Something tells me this whiskey isn't for us, unless you are looking for something to order at the bar of your private jet.

  8. #18
    Connoisseur
    Join Date
    Apr 2009
    Location
    Western NY
    Posts
    839

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    According to Behance, this is called a "...super-premium offering..." and comes
    boxed with "...a special book that tells more about the story of Frankís fifty-year
    relationship with Jack Danielís."

    I did find a single on-line seller who has it listed for $150. ($135. in a mixed case)
    so I guess that's the going price. The bottle is listed as 45% ABV so maybe the
    info from the COLA link above is just the TTB letting another one slide...
    John Q.
    Tennessee Squire
    Quote Originally Posted by ggilbertva
    It won't be any cheaper than it is today.
    Quote Originally Posted by Ryan
    Someone will pay it. Someone always pays it.

  9. #19
    Moderator
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    Mar 2008
    Location
    Illinois
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    4,321

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    According to the email advertisement I received from them today, Silverfish is correct. It's 90 proof. Just my two cents, but for $150, I'd much rather have three bottles of their 100 proof JDSS instead. Well, almost three bottles.
    " I never met a Weller I didn't like"

  10. #20
    Connoisseur
    Join Date
    Dec 2011
    Location
    Lexington, MA
    Posts
    500

    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    I really think this bottle isn't for SB.com types, or even most JD drinkers. I'm not sure who it's for, really, except for die-hard Sinatra fans and maybe some from the 21-35 year old demographic who want a little of that Sinatra cocktail-hour and Rat Pack magic. I think the private-jet crowd mostly drinks scotch rather than anything JD...

    I assume they applied for the COLA before they had finalized the proof.

    The TTB allows certain changes to labels without applying for a new COLA. Changing the label to reflect the proof of the spirit inside the bottle is allowable, as long as it doesn't violate rules (for example, font size requirements) or change the type designation (for example, you can't make a straight whiskey be less than 80 proof).

    Reference from the TTB website: http://www.ttb.gov/labeling/allowable_revisions.shtml
    Last edited by Kalessin; 11-30-2012 at 11:24.

 

 

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