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  1. #1
    Taster
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    Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    "The maker of Jack Daniel's is toasting Frank Sinatra with a new rendition of Ol' Blue Eyes' favorite whiskey.

    The new ultra-premium spirit was aged in special "Sinatra barrels" at the brand's distillery in Tennessee, the company announced Tuesday. The result is a darker amber color than classic Jack Daniel's."


    Yum...love the taste of "darker amber color". That is quite a pitch to go purchase this product at an expected cost of $150 per liter.

    Jon


    More info...

    http://www.manufacturing.net/news/20...roller-whiskey

  2. #2
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Makes Willie Nelson's Old Whiskey River sound like a good deal.
    bibamus, moriendum est
    Sipology Blog

  3. #3
    Connoisseur
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.

    What does this mean?
    There are two ways of getting home; and one of them is to stay there. - GK Chesterton

  4. #4
    Disciple
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    I'd guess that it means the barrels are toasted and then charred. The toasting affects wood deeper in the staves than does the charring.... But isn't this what BF does anyway?
    Jim

  5. #5
    Taster
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    My guess....marketing language...means nothing...

    Quote Originally Posted by Parkersback View Post
    Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.

    What does this mean?

  6. #6
    Bourbonian of the Year 2011
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    I'd like to try Jack Daniels made in barrels that are just charred, the way it used to be done presumably before the preliminary toasting procedure was adopted.

    Gary

  7. #7
    Connoisseur
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Sinatra Select COLA, 80 proof - just like Frank drank.

    John Q.
    Tennessee Squire
    Quote Originally Posted by ggilbertva
    It won't be any cheaper than it is today.
    Quote Originally Posted by Ryan
    Someone will pay it. Someone always pays it.

  8. #8
    Connoisseur
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Not just like Frank drank, I believe Jack was 90 proof at the time.
    "this hobby is supposed to be fun. When it stops being fun, check yourself, because you're doing it wrong." Charles Cowdery

  9. #9
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Ain't that precious?
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  10. #10
    Connoisseur
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    Re: Jack Daniel's Toasts Sinatra With New High Roller Whiskey

    Quote Originally Posted by Young Blacksmith View Post
    Not just like Frank drank, I believe Jack was 90 proof at the time.
    Yeah, that was me cracking wise, that's why I added the "80 proof".
    John Q.
    Tennessee Squire
    Quote Originally Posted by ggilbertva
    It won't be any cheaper than it is today.
    Quote Originally Posted by Ryan
    Someone will pay it. Someone always pays it.

 

 

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