Got it in the store today, $19.99/750ml, $39.99/1.75l. Tasted it and it is smooth, but quite sweet, has a maple flavor reminiscent of some maple flavored granola. Its not bad, but too sweet for me. Also not sure about their claims, I can't tell if its finished in maple wood, or if maple flavor is added or what they've done. But so far it has sold well, sold 3 sleeves of miniatures, and some 750's will hopefully move this weekend and throughout the holidays.