Originally Posted by yountvillewjs
Don't think it matters what he knows necessarily -- what do his customers know? People don't care that JPS is SW, they want Pappy -- SW or not.
That's my point. If I trade to shop # 1 for JPS, and then go to shop # 2 with two bottles of JPS, there is no way I will get the VWFRR & ORWV for 2 JPS bottles if he doesn't know what the JPS are.