I don't know of any store in CA that gets more than one bottle of VWFRR, most get 0. I think if you tried to trade some JPRS for anything you'll get laughed at, that stuff's flooding the shelves right now. He could just buy it from the distributor. Personally, I wouldn't deal with people marking up like that in any way shape or form. Try trading it to someone looking for 23.
Bingo.
Look, assuming you paid close to MSRP for the PVW23, and you trade it for VWFRR and ORVW 10/107, you still end up overpaying by about a factor of two. I've had both of these and they are great but hardly worth $250 in my opinion. The smart play would be to trade your overvalued PVW23 for something that's not overvalued. For instance, a 25 or 30 year old single malt. Or multiple cases of whatever value bourbon tickles you... if it was me it would be OGD114, but VOB and Mellow Corn are worthy suggestions, too.
Or, barring that, 5 JPS18s. At least then you're only overpaying by 25%.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
If I walked up to the counter at any of the liquor stores around here, asked for the owner or manager, and said, "I have this bottle of Pappy 23 and I'd like to trade it for those other bottles of whiskey over there..", I'd expect to get in reply, "What, are you from the ABCC? The Department of Revenue? Credit card, debit or cash, or get the hell out of here!"