Quote Originally Posted by tmckenzie View Post
You have got to remember that white lightning is still popular down there. I can just hear folks now, this is Jack Daniels white lightning man, it is got to be good stuff.
I find it hard to believe that moonshine is as prevalent as TV portrays it. I never once saw or heard of any shine out where I was (dry county in Ala. and W.Va.) and didn't know anyone that would buy an unknown product when there were commercially produced products available within a relatively short drive (30 min for beer, 1 hour for liquor.) Maybe it's making a comeback though, but I think it really just makes for "good" TV.

...anyway, it's quite amazing how popular Jack Daniels is. I liken it to the Apple phenomenon - good marketing and brand recognition.