After only trying it once and not being too impressed, I broke down and bought a Larceny today. Damn store near me has had 1.75's for $29.98 for months and I finally couldn't resist any longer. After tax and the $20 rebate, it'll only cost me $12.75. They're almost paying me to drink it.
I hope it's like some other wheaters and gets better with some air time.