Johnny Walker, famous for its Red, Black, Gold and Blue label blends has broken tradition. They've released a Green label Single Malt, priced around $50.
My local liquor store had a tasting of the single malt but I missed it. The manager says it's selling nicely and saved an empty bottle with a few drops so people could get an idea of its nose. It has a nice, subtly floral aroma.
I wonder if other established Scotch blends, (i.e. Chivas), will follow suit with single malts.