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  1. #1
    Virtuoso
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    Apr 2007
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    1,169

    Rebel Yell Ownership Change?

    The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.

    COLA: https://www.ttbonline.gov/colasonlin...12341001000261

    Anyone have any info?

  2. #2
    Guru
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    Sep 2004
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    Jackson, MS
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    11,826

    Re: Rebel Yell Ownership Change?

    Let's ring up Chuck, maybe he knows something.

  3. #3

    Re: Rebel Yell Ownership Change?

    Not to be crass, but the color of that stuff looks like pee to me. I had some poured for me at a bar once, thought it was pee!

  4. #4
    Virtuoso
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    Re: Rebel Yell Ownership Change?

    Turns out Luxco purchased Paramount, so maybe they just moved some operations to Ohio.

  5. #5
    Advanced Taster
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    Nov 2012
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    Seattle, WA
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    175

    Re: Rebel Yell Ownership Change?

    Quote Originally Posted by sku View Post
    The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.

    COLA: https://www.ttbonline.gov/colasonlin...12341001000261

    Anyone have any info?
    Luxco bought Paramount in 2011: http://www.crainscleveland.com/artic...FREE/110929941

  6. #6
    Trippah and Admin
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    Feb 2008
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    Northeast Ahia
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    4,706

    Re: Rebel Yell Ownership Change?

    Paramount has a still but they don't give tours so there's no way to verify if it is ever used.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  7. #7
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
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    Chicago
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    12,570

    Re: Rebel Yell Ownership Change?

    Paramount did distill once upon of time. In fact, they made bourbon and other whiskey. Their master distiller was Charles Everett Beam. This was in the 1950s, before he went to Michter's. I'm pretty confident they don't make anything now.

    Interesting that Meiers is part of it. I can remember seeing their products a lot growing up in Ohio, but I can't say that I ever bought any of them.
    Last edited by cowdery; 01-07-2013 at 16:10.

  8. #8
    Connoisseur
    Join Date
    Aug 2009
    Location
    Manheim, PA 17545
    Posts
    763

    Re: Rebel Yell Ownership Change?

    C.E. Beam was known for making some pretty tasty whiskey......

    So I'm guessing eventhough there is a location change, it's still going to be the same bulk Heaven Hill stuff?
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

  9. #9
    Guru
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    Sep 2004
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    Jackson, MS
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    11,826

    Re: Rebel Yell Ownership Change?

    Didn't Mr. Everett create the Michter's mash bill?

  10. #10
    Connoisseur
    Join Date
    Jan 2010
    Posts
    927

    Re: Rebel Yell Ownership Change?

    I was told by a vendor we use for filters recently that nothing is distilled there.

 

 

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