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  1. #1
    Connoisseur
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    A Gap in the Heaven Hill Stable

    I'm a big fan of Heaven Hill whiskey, including all the usual suspects that are lauded around here: RittBIB, EC12, EC18 (when you could get it... more on that in a moment), the EWSB series. I've had several pours of the Parker's Heritage Cognac in a bar, and I loved it.

    First and foremost I love HH for the quality of the whiskey, but I also love the economy of what they are doing: of the current offerings that I regularly buy and love (EC12, EWSB, EC12, etc.) they are all under $30, or close to it.

    But that brings me to my question: why doesn't Heaven Hill offer anything which one might classify as "premium"? I mean something that is regularly available, but which has a little more age, or is a little more "special".

    To give you an idea of way I am thinking of, two corresponding offerings from other distilleries might be:

    + Blanton's from BT... It's a single barrel, reputed to be be 7-10 years, but even disregarding the possible age (which is only guesswork, since it is ultimately NAS) it is regarded as "special" and selected from among the "honey barrels" of that BT mash bill.
    + Kentucky Spirit from WT... This bottle has declined in reputation this board, but the idea is still, as I understand it, the step up from the "regular" WT101.

    Elijah Craig 18 used to fill this niche: single barrel, extra aged and available year round. But Malt Advocate put an end to that for us.

    I suppose VOF also qualifies, but it's rare as hen's teeth. I've never seen it, even in KY.

    Maybe it's just an issue of Heaven Hill being too generous: you could make a case that Evan Williams Single Barrel is in the same league as Blanton's or WTKS, it's just not as pricey. In fact, I would make that case. I like it just as well as Blanton's (never has WTKS). Maybe I'm just being distracted by the price point. Could be. Wouldn't be the first time I've been distracted.

    But maybe what I wish Heaven Hill offered were some other products that were a bit more "special".

    Some ideas?
    + Rittenhouse Rye 10 Year Old. You could make this a single barrel offering, or a "small batch" compiled of some of the best barrels.
    + I'd really like to see EC18 return, but if not, what about a bottle that was basically EC12, with a dollop of 14 yr, 16 yr, 18 yr and 20 yr for good measure? Kind of like a HH "Rare Breed".
    + A regular offering that was barrel conditioned a la Parker's Heritage Cognac (or Angel's Envy). Let us have some EWSB that was aged in Cognac barrels, or in premium rum barrels, or something like that. Obviously purists would't be into this, and that's fine. But I'd love to see the innovation, and I'd pay to try it, too.

    Anyway, something to think on and discuss.
    Last edited by Parkersback; 01-09-2013 at 19:12.
    There are two ways of getting home; and one of them is to stay there. - GK Chesterton

  2. #2
    Enthusiast
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    Dec 2011
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    NYC
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    405

    Re: A Gap in the Heaven Hill Stable

    I know what you mean. Just yesterday I was buying a pair of shoes for $80 and I wasn't sure if they were expensive enough. They looked good and felt right, but I was expecting to pay up to $120. It just felt weird.

  3. #3
    Enthusiast
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    May 2012
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    Tallahassee, FL
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    Re: A Gap in the Heaven Hill Stable

    If you insist .. just make a trip to the gift shop at the distillery and take money .. plenty of it. You can usually pick up some rare, aged beauties they have for sale only in the gift shop. And I've never found them bashful about accepting your money!

  4. #4
    Guru
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    Jackson, MS
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    Re: A Gap in the Heaven Hill Stable

    I would like to see them return the 1783 to it's former status or do away with it altogether.

  5. #5
    Apprentice
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    Dec 2012
    Location
    Chicago suburbs
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    25

    Re: A Gap in the Heaven Hill Stable

    I'm tickled pink that I can buy something as good as EC12 or EWSB for 30 bucks or so....

  6. #6
    Disciple
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    Jun 2010
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    Northern Indiana
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    1,662

    Re: A Gap in the Heaven Hill Stable

    With Blanton's being my favorite whiskey, and WTKS (particularly dark tops) being my number two, I definitely agree with the OP, and I find those pours superior to EWSB. Maybe a Larceny will eventually be available as an older spinoff value offering in that range in another 5-6 years?

  7. #7
    Mr. Anal Retentive Bourbon Drinker
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    Jul 2003
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    Houston, TX
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    Re: A Gap in the Heaven Hill Stable

    Quote Originally Posted by Parkersback View Post
    Elijah Craig 18 used to fill this niche: single barrel, extra aged and available year round. But Malt Advocate put an end to that for us.
    Last I checked Malt Advocate does not own or make decisions for Heaven Hill.

    I think you are trying to make mountains out of molehills. HH has a wide variety of offerings. How about a single barrel at barrel proof lineup from HH? With a label along the the lines of KBD's Willett where the proof and age can be written. Could be coming soon; label already approved by TTB.

  8. #8
    Guru
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    Re: A Gap in the Heaven Hill Stable

    I would prefer a fully matured barrel proof in the regular line up. I believe single barrel is not necessary as this just adds to the cost without markedly improving the product.

  9. #9
    Connoisseur
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    Brooklyn, NY
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    678

    Re: A Gap in the Heaven Hill Stable

    Quote Originally Posted by wadewood View Post
    Last I checked Malt Advocate does not own or make decisions for Heaven Hill.

    I think you are trying to make mountains out of molehills. HH has a wide variety of offerings. How about a single barrel at barrel proof lineup from HH? With a label along the the lines of KBD's Willett where the proof and age can be written. Could be coming soon; label already approved by TTB.
    As regards the Malt Advocate thing, it was more of a joke than anything. I know they don't make decisions for HH. HH seems to have taken the publicity garnered by that special barrel of EC20 being named Whisky of the Year and run with it, and you cannot blame them for that. Maybe the disappearance of EC18 isn't related to Malt Advocate naming EC20 WOTY, but it appears that it is related (they announced it on the new labels of EC20) but of course I don't really know.

    I hope I'm not making any mountains out of molehills. I'm a big fan of HH, as already stated. I'm just making conversation, though maybe I'm doing it clumsily.
    Last edited by Parkersback; 01-10-2013 at 08:22.
    There are two ways of getting home; and one of them is to stay there. - GK Chesterton

  10. #10
    Guru
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    Re: A Gap in the Heaven Hill Stable

    I suspect Pappy prices had more influence on HH's marketing plan.
    Last edited by squire; 01-10-2013 at 08:48.

 

 

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