Four years on the front label. This was the first thing I noticed when I picked up the bottle. I totally missed the Three Years Old label on the back of the neck until I took a second look at the bottle a few moments ago.
If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.
have you noticed that the label look like a dollar bill?
I have one of the 4yr bottles open. I'm pretty close to pouring it out. too young for my taste.
Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.
Wonder if the decision process went any further than "Hey! We can cash in on this Rye fad".
Last edited by squire; 01-13-2013 at 13:39.
Sometimes I would get the taste of roasted peanuts from Overholt. The last bottle I bought has been in the cabinet for a long time. I thought Beam Rye was much worse. It just wasn't good at all. This saved me from wasting any money on R1. All this, and I'm a big fan of rye. I really like Rittenhouse, the various versions of LGI, Saz, and others.
In this market Overholt has been about $10 for a 750. Which was a deal even if it didn't taste that great, it was still good for mixing with ginger ale in the summer.
I wonder how much rye they had to divert into the Knob Creek brand? That would account for the change.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
"Too much of anything is bad, but too much of good whiskey is barely enough." - Mark Twain
"Because Whiskey Matters!" - David Perkins
Guess Ima gonna stock up some, I like OO 4year and it's always cheaper than Beam Yellow here.
Reading this I remembered I had some PA distilled overholt. What a difference a couple or 3 decades makes. I remember the first time I had OO from Beam. it was late 90's. Bought it in KY. It had such a lovely rye not to it. And it was markedly different at that time from Beam rye.