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  1. #1
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    Stitzer-Weller making bourbon again

    Saw this on the RSS feed this morning:

    http://www.whiskyadvocateblog.com/20...bourbon-again/



    Very interesting to say the least!
    Last edited by callmeox; 01-13-2013 at 11:28. Reason: Do not copy entire works from other sources
    ¡Geaux Tigers! - ¡Visca el Barça!

    "Really though, my hands are sore. The tool was doing it's thing with a flex hose." -Barrel_Proof

  2. #2
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    Re: Stitzer-Weller making bourbon again

    How long before we see new make Pappy at $100 a pop?

  3. #3
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    Re: Stitzer-Weller making bourbon again

    Indeed. Can't wait to see the vintages they roll out and for the fruits of their labor another 15 years from now.

    I would also like to add I hope their product is nothing like Bulleit.
    Last edited by BAO; 01-13-2013 at 06:44.

  4. #4
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    Re: Stitzer-Weller making bourbon again

    I wish they could go back to making Old Fitzgerald. I was lucky enough to sample a dusty of VOF from 1968, and it was very special indeed.

  5. #5
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    Re: Stitzer-Weller making bourbon again

    I wish them luck. I think we can be assured that it will never be the same as it was, and that they have some pretty big shoes to fill with the expectations.

    They really better spend the time and resources to put out a top notch product if they want to be able to possibly continue the "hype" of what was done in the past.

    Hopefully, the phoenix will arise from the ashes......

    B
    "Life is life and fun is fun, but it's all so quiet when the goldfish die."

  6. #6
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    Re: Stitzer-Weller making bourbon again

    Purely a marketing exercise to take advantage of the current buzz of PVW bottles.

    The spirit that will come off the stills will NOT be the same as what was previously distilled and the maturation will be different. Simply put - the whiskey will be "modern". Therefore, for economic reasons they would be better off starting an industrial type distillery from scratch. Diageo is known for being .... err ... efficient*, therefore, the only reason for re-starting up an old distillery is .... marketing/goodwill in a market (bourbon) where they have a very small footprint.

    * Scotch fans know them more for closing old/inefficient single malt distilleries and opening supper efficient grain distilleries than bringing old distilleries back to life.

  7. #7
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    Re: Stitzer-Weller making bourbon again

    Too bad Ohio will never see any of it.

  8. #8
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    Re: Stitzer-Weller making bourbon again

    I woke up to the same thing in my RSS feeder. Felt like Christmas . Very excited to see what kind of old stock they have to release still. Since they can't call it Pappy I might be able to get some.

  9. #9
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    Re: Stitzer-Weller making bourbon again

    Quote Originally Posted by compliance View Post
    Very excited to see what kind of old stock they have to release still. Since they can't call it Pappy I might be able to get some.
    Diageo may not be able to use brand names owned by someone else. Also, if you look at Diageo owned closed Scotch distillery releases (Brora, Port Ellen), the price will not be as friendly as suggested retail prices for PVW! They have demonstrated a very good ability at managing old stock from closed distilleries ... if they have some, don't count on general availability and/or "affordable" prices.

  10. #10
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    Re: Stitzer-Weller making bourbon again

    Looking forward (in how many years?? Long time, right?) to see what comes from this, but not anticipating anything like vintage SW juice. Agree that this will mainly be a marketing ploy - and hope it doesn't taste anything like Bulleit (not bashing Bulleit, but not my cup of tea - er, bourbon).
    Gary
    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    "Too much of anything is bad, but too much of good whiskey is barely enough." - Mark Twain
    "Because Whiskey Matters!" - David Perkins

 

 

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