The more likely answer is that when they can't find enough locals to buy into the story (due to high price and/or poor quality) they need to find other markets to survive. Sometimes they can find people with tastes that match their product or simply greater fools than the locals.
Expanding to other markets is partially about survival, especially when you're just starting out. But if you want to grow, it's also a necessary step. We never planned to be small forever, and thankfully our plans are finally in motion.
Originally Posted by portwood
Every entrepreneur believes what they have for sale is the greatest. When they can't find people close to home that agree, they will try to find them elsewhere. On very rare occasions what they have is actually good and it takes someone far away to buy it before the locals "get it"*.
I think we're a bit more modest than that We did take a while to catch on in Texas, but that was mostly due to the fact that people simply didn't know we existed. We didn't advertise, we relied on word of mouth, awards and press to propel ourselves into the position we're in now.