Of course it's a marketing angle. Marketing defined - the process or technique of promoting, selling and distributing a product or service.
For the record and openly, I do respect what Balcones is doing. They are a true craft distillery doing everything from scratch. Everything they have sold, they have made themselves. I enjoy the Rumble, love the Rumble Cask Reserve, I think the Single Malt is the best Malt currently produced in the US.
Come on by Knoxville, Balcones Winston! We will treat you right to some real bbq. Just bring along plenty of samples. I'll take you over to the Sam Houston schoolhouse and we can raise a toast to Sam and Balcones.
http://whiskeylist.blogspot.com/ downloadable spreadsheet of over 1600 North American Whiskies
Hey Winston, I appreciate your posting and interacting with us here on SB. I think it's neat to have someone in the industry here. Especially someone from a micro.
Earlier in the year a member here gave me a generous sample of your Single Malt. I tasted it and was impressed with it. So I splurged not long afterwards and bought a bottle, despite the price. I have enjoyed the bottle (batch: SM12-7 date: 8/30/12) quite a bit and still have half of it left. In my verdict it's a quality whisky. I have also tasted your Baby Blue corn whiskey which I thought was different but certainly interesting. I look forward to seeing what Balcones does in the future.
Guyz... Guyz! Guess what????
We're going to build a new distillery!
We just closed a deal that will allow us to expand into our second building, a 65k square foot fireproof storage building just a few blocks away from our current distillery. This will boost our production capacity 1000% or more. We'll finally be able to fulfill all the orders we've got and have extra room to work on some other whiskeys we have ideas for
Niiiiiice! Congrats...excited to see what the future holds.
That is supremely cool for you guys. Let me offer a heartfelt congratulations and wish you much continued success! Celebrate with something special tonight, and be sure to keep the dog away this time.