Technically since you STILL don't have anyone to give the ticket to, you violated the "one per person" rule. To boot, there's obviously not a lot of demand for it through your channels, whereas I have 50 local people on a list who would give up a vital organ to get a ticket. But hey, if you don't want to give me a hand here and help out the distillery, that's your choice.
For the record, next time we will only award tickets through a lottery. It will be strictly one per household, and secondary sales of tickets (face value or not) will result in a refund being immediately handed down to the ticket holder and their spot given to the next in line. Thanks for helping us understand how we must do things in the future.
Pretty sad series of posts.
Who better than a brand owner to recognize the demand in the marketplace and design accordingly around long term?
I mean, we had a guy in Chicago trying to buy a ticket from us long after they were sold out. He wanted to get one so he could fly from IL and come to Waco. I don't think anyone could have hardly expected someone to fly 5 states away to buy a bottle of whisky, but apparently some are willing.
The limited products you're selling during the event are $70-95 if memory serves. So they're in the luxury market whether you meant to position them that way or not. Folks who can drop $95 on a bottle of booze and have the bragging rights of their group of friends wouldn't sneeze at an airline ticket.
Change of pace. Having some True Blue with egg nog and pumpkin pie. Delicious!