This years Holiday Select is 98 proof and goes for $49. Its got the classic JD taste but deeper. A little more oak, and a little more char. Definitely a little bit hotter with the upped proof but very drinkable. It does not have the maple notes of the JDSB. I like this years a lot better than last years. May not be worth it to some but I like it quite a bit and its nice to get a higher proof Jack to drink.