A snippet from the blog "Bourbon Empire" caught my eye. The following passage occurs after the blogger describes the Pappy phenomenon and the crazy prices the hype has brought:
"This isnít a criticism of people who donít know much about bourbon driving up prices, itís an awareness campaign helping them not get suckered into paying too much for it. Bourbon drinkers watching the prices of their favorite brands increase should adopt a ribbon. Then they should form a secret society where they drink other excellent bourbons that havenít been run through the hype machine yet and are still affordable. These include Elmer T. Lee, Old Grand 114, Buffalo Trace, and Wild Turkey Rare Breed."
Secret society? Do we have password and handshake?