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Thread: MM Proof Change

  1. #1
    Connoisseur
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    Oct 2003
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    Indianapolis, IN
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    580

    MM Proof Change

    I have received some PM's in regards to some rumors regarding MM so I thought I would make this post and set things straight.

    In the near future MM will be distributing it's bourbon at 84 proof.

    This decision was made due to the demand for MM outstripping the production. For a couple of months MM has been struggling with how to handle the increased demand. As you know, the bourbon being put into bottles now was produced about six years ago and although the production at that time was increased, it still has not keep up with the increase in demand. Testing was done to see if bottling at a younger age would cure some of these growing pains but it was discarded because the taste profile was not up to MM standards. Additional consumer testing showed that reducing the proof did not affect the profile (other than less alcohol burn) and allowed for a greater number of bottles to be filled per barrel.

    In conclusion, it was a decision between reducing the proof or not having enough product for the shelves.
    Dale

    "All I want to know is who's the player on second base?"

  2. #2
    Guru
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    Re: MM Proof Change

    Sorry, I can't read your post. The color of the type fades into the background.

  3. #3
    Enthusiast
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    Aug 2010
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    Re: MM Proof Change

    I would have gone the "not enough product for the shelves" route.

  4. #4
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    Re: MM Proof Change

    What's the post say?

  5. #5
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    Re: MM Proof Change

    It says the following....

    I have received some PM's in regards to some rumors regarding MM so I thought I would make this post and set things straight.


    In the near future MM will be distributing it's bourbon at 84 proof.


    This decision was made due to the demand for MM outstripping the production. For a couple of months MM has been struggling with how to handle the increased demand. As you know, the bourbon being put into bottles now was produced about six years ago and although the production at that time was increased, it still has not keep up with the increase in demand. Testing was done to see if bottling at a younger age would cure some of these growing pains but it was discarded because the taste profile was not up to MM standards. Additional consumer testing showed that reducing the proof did not affect the profile (other than less alcohol burn) and allowed for a greater number of bottles to be filled per barrel.


    In conclusion, it was a decision between reducing the proof or not having enough product for the shelves.
    "Delicious... bourbon. Brownest of the brown liquors... so tempting. What's that? You want me to drink you?" -Lionel Hutz

  6. #6
    Moderator
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    Jul 2008
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    3,034

    Re: MM Proof Change

    Another screwing by Jbglobal another reason not to buy their products

    JB Just remember ND fell from number 1 to nothing
    Last edited by p_elliott; 02-08-2013 at 10:27.
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  7. #7
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    Re: MM Proof Change

    You tell 'em Paul.

  8. #8
    Advanced Taster
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    Dec 2011
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    Re: MM Proof Change

    Why wasn't one of the options: increase the price until supply/demand reaches an equilibrium?

  9. #9
    Enthusiast
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    Chicago
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    Re: MM Proof Change

    Quote Originally Posted by squire View Post
    Sorry, I can't read your post. The color of the type fades into the background.
    Any time you can't read a post due to the color, highlight it like you're going to copy/paste. That should give you the contrast to read it.

  10. #10
    Advanced Taster
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    Nov 2010
    Location
    West Pennsylvania
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    219

    Re: MM Proof Change

    Crap!! Hording Mode!! My local store has 17 bottles, going to buy them ALL!!!

    Get the keys!!!.....wait....I have a bottle of OWA in the bunker....yummm....yummm.....what was this thread about???
    .
    .
    Rye whiskey makes the sun set faster.

 

 

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