Welcome to the Straightbourbon.com Forums.
Page 13 of 42 FirstFirst ... 3111213141523 ... LastLast
Results 121 to 130 of 412

Thread: MM Proof Change

  1. #121
    Disciple
    Join Date
    May 2008
    Location
    Chicagoland, Illinois
    Posts
    1,618

    Re: MM Proof Change

    Quote Originally Posted by Leopold View Post
    I think that our former chocolate-man CEO Shattock has bigger fish to fry. The cost to expand a distillery to handle a conservative 7% annual increase is a laughable non-expense if you're thinking long term. This looks like a binary decision made by a crew that has had to deal with hostile takeover rumors from day one. These are chess pieces that are moving, and for many of these people, there's no such thing as long term.
    Agree. This is about Beam not Makers. Since Beam split from Fortune they have exceeded analyst's expectations and their shares have grown 40%. But sales of 2.5 billion are a shadow in the rear view mirror of Diageo's 14.4 billion. Beams spending more money than ever on advertising (up 11% this year and 20% last quarter) for a reason along with what's going on at Makers.
    Last edited by T Comp; 02-10-2013 at 19:10.
    Thad

    BTOTY-2011

  2. #122
    Enthusiast
    Join Date
    Nov 1999
    Location
    Chicago
    Posts
    445

    Re: MM Proof Change

    Meh. I bought a 1.75l last night at my little hole-in-the-wall, opened it, removed all the pesky wax, and am now savoring a small shot as I read this ironic passage in But Always Fine Bourbon:

    "The best advice Pappy ever gave my father", Bill (Samuels Jr.) said, "was to make a premium product, and to keep it in short supply. I can thank your grandfather for that as long as I live."
    (emphasis mine)

    That was then, this is now.

  3. #123
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,076

    Re: MM Proof Change

    I have no problems with the 46 in and of itself; I just don't think it should have come next in the line (3rd or 4th maybe). 2nd should have been a bonded, 101 or barrel proof Maker's. 3rd could have been a more-aged Makers. Especially with MM dropping proof, a "high-end" version would make good sense.

    Personally I think the decision was purely financial, to increase earnings from the brand in the near-term. This would accord with the pricing of MM, which is fairly high IMO for what it is, but clearly they are getting it and haven't melted their wings yet.

    Gary
    Last edited by Gillman; 02-10-2013 at 17:57.

  4. #124
    Guru
    Join Date
    Dec 2012
    Location
    Houston
    Posts
    2,490

    Re: MM Proof Change

    Quote Originally Posted by shoshani View Post
    Meh. I bought a 1.75l last night at my little hole-in-the-wall, opened it, removed all the pesky wax, and am now savoring a small shot as I read this ironic passage in But Always Fine Bourbon:

    (emphasis mine)

    That was then, this is now.
    I guess I'll have to read this now. It's only ~$10 (ebook) at B&N.

  5. #125
    Disciple
    Join Date
    Jun 2010
    Location
    Northern Indiana
    Posts
    1,661

    Re: MM Proof Change

    I don't mind this move at all. I often call MM the "entry" bourbon, and a lower proof will make it all the more pallatable for the non-whiskey drinker. I keep MM around for the sole purpose of giving people a "drinkable" whiskey when others are drinking the special WT products and BTAC. I think that purpose won't be lost.

    Now, if I were a MM fan, I would understandably be upset. "I can provide my own water," is a pretty sound argument.

  6. #126
    Disciple
    Join Date
    Jun 2010
    Location
    Northern Indiana
    Posts
    1,661

    Re: MM Proof Change

    Quote Originally Posted by shoshani View Post
    "The best advice Pappy ever gave my father", Bill (Samuels Jr.) said, "was to make a premium product, and to keep it in short supply. I can thank your grandfather for that as long as I live."
    Nice find Shoshani, very apropos.

  7. #127
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,118

    Re: MM Proof Change

    Sound advise but the Samuels family hasn't been making the decisions at MM for about 30 years now.

  8. #128
    Disciple
    Join Date
    Apr 2010
    Location
    Wisconsin
    Posts
    1,534

    Re: MM Proof Change

    Quote Originally Posted by smokinjoe View Post
    Maybe, Maker's has peaked. OK. But, it's still a great "brand". Companies would give their left wingnut to have the brand recognition that Maker's possesses. I would expand, and keep with the line-extension they began with the 46. I'm not sure of a better brand from a marketing standpoint, to raise the bar into the uber-dollar, uber-premium, segment with. Can you? I can't think but that they are so shortsightedly cheapening this good name...You're right Chuck, this is a mystery...So many things just not right, here. These ain't dumb people. What gives?
    I've been thinking that while reading this entire thread. While I'm no great fan of Sazerac, can you imagine what that company would have done with this brand, rather than Beam.

  9. #129
    Virtuoso
    Join Date
    Aug 2009
    Location
    Tucson, AZ
    Posts
    1,324

    Re: MM Proof Change

    Less whiskey going into the bottles of maker's mark, more whiskey they have to age, potentially, for another release other than 46. I can dream.
    Quote Originally Posted by SMOWK View Post
    I like to save up the charred bits in the bottom of the unfiltered stuff. When I have enough, I pour milk on it and eat it.

  10. #130
    Connoisseur
    Join Date
    Aug 2012
    Location
    Honolulu, HI
    Posts
    551

    Re: MM Proof Change

    Always passed up Makers because I always figured it would be around so could grab it any time. May have to grab a bottle before the change shows up here.
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

 

 

Similar Threads

  1. Went for some Rye for a change
    By imbibehour in forum Other American Whiskey Tastings
    Replies: 38
    Last Post: 05-01-2011, 20:34
  2. Old Rip bottle change?
    By silverfish in forum General Bourbon Discussion
    Replies: 15
    Last Post: 02-16-2011, 19:20
  3. Tastes Change Day To Day?
    By Vision in forum General Bourbon Discussion
    Replies: 5
    Last Post: 09-21-2004, 17:42

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top