One thing I've noticed is lots of people saying "it's just Maker's, who cares"
Well, I think we all should.
Maker's has been preaching "no changes, no compromise" longer than anyone, and I think they should be held to their own standard.
If they can get by with this change without anyone giving a shit, then so can any of your favorites.
Write to Bill and Rob expressing your displeasure in them sacrificing their own long espoused values and traditions. Publicly post on fb, twitter and your blogs.