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Thread: MM Proof Change

  1. #141
    Bourbonian of the Year 2010 and Guru
    Join Date
    Aug 2005
    Location
    Kentucky!
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    4,750

    Re: MM Proof Change

    One thing I've noticed is lots of people saying "it's just Maker's, who cares"

    Well, I think we all should.

    Maker's has been preaching "no changes, no compromise" longer than anyone, and I think they should be held to their own standard.

    If they can get by with this change without anyone giving a shit, then so can any of your favorites.

    Write to Bill and Rob expressing your displeasure in them sacrificing their own long espoused values and traditions. Publicly post on fb, twitter and your blogs.
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  2. #142
    Disciple
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    May 2008
    Location
    Chicagoland, Illinois
    Posts
    1,640

    Re: MM Proof Change

    Quote Originally Posted by Rockefeller View Post
    Say what you will about the Pappy craze/availability, but when faced with the choice of putting out the better product vs producing 18% more bottles ... they chose to discontinue the ORVW10/90.
    That struck me as a bit strange though, the discontinuing of the 90 proof ORVW. The Lot B and 20 year are still 90.4 proof. I understand the scarcity of the 20 but always wondered why the Lot B 12 year, sandwiched between the 10 and 15 year, is only 90.4 proof.
    Thad

    BTOTY-2011

  3. #143
    Advanced Taster
    Join Date
    Dec 2011
    Location
    NYC
    Posts
    237

    Re: MM Proof Change

    Over/under the number of days before MM reverses its decision (if at all)? I'm reminded of this little failed campaign:
    http://www.fastcompany.com/1179702/n...cana-packaging
    http://www.nytimes.com/2009/02/23/bu...pagewanted=all

  4. #144
    Enthusiast
    Join Date
    Nov 1999
    Location
    Chicago
    Posts
    467

    Re: MM Proof Change

    Quote Originally Posted by smknjoe View Post
    I guess I'll have to read this now. It's only ~$10 (ebook) at B&N.
    It has its own chapter on Maker's Mark and how it got started. BTW, at $10 I definitely suggest grabbing it. I paid $15 for my ebook, still far lower than the print version.

  5. #145
    Disciple
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    May 2008
    Location
    Chicagoland, Illinois
    Posts
    1,640

    Re: MM Proof Change

    A quick check of Google news shows the story is picking up steam beyond the bourbon world: Atlantic Magazine, Business Insider, CNN Money. Samuels double downed on the decision, yesterday, to Louisville's WFPL too.
    Thad

    BTOTY-2011

  6. #146
    Taster
    Join Date
    Dec 2012
    Location
    Hoboken, NJ
    Posts
    86

    Re: MM Proof Change

    i dont buy makers for home since i generally have better options there, but find myself often ordering it when out at a bar or restaurant because A) it is widely available and even places that dont have a good whiskey selection, i.e. an Italian restaurant and B) because i like the consistency and knowing what i am getting. i guess at a certain point, maybe i stop ordering it, but will try the 84 proof before i make any big proclamations. in any event, the facebook page for makers is pretty entertaining to read. people are getting pretty up in arms about it

  7. #147
    Advanced Taster
    Join Date
    Dec 2011
    Location
    NYC
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    237

    Re: MM Proof Change

    Any chance they will regret this little post?

    MM Water.jpg
    Last edited by Rockefeller; 02-11-2013 at 09:52.

  8. #148
    Advanced Taster
    Join Date
    Mar 2012
    Location
    Northeast Ohio
    Posts
    242

    Re: MM Proof Change

    Quote Originally Posted by Rockefeller View Post
    Any chance they will regret this little post?

    MM Water.jpg
    Lol.... Serves them right.

  9. #149
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,570

    Re: MM Proof Change

    If there really is a shortage wouldn't that drive the price up?

  10. #150
    Virtuoso
    Join Date
    Sep 2010
    Location
    Twin Cities, MN
    Posts
    1,317

    Re: MM Proof Change

    Quote Originally Posted by macdeffe View Post
    WHich made me think

    The 75cl bottles are going from 56.25cl whisky to 52.50cl whisky

    Why don't they just start bottling it all as 50cl cask strength. This will give even more bottles and have a huge enviromental impact as shipping water around the globe is kinda silly seen from an enviromental point of view

    Steffen
    That makes too much sense.
    Life's too short, and there's too much good whiskey within reach.

 

 

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