Welcome to the Straightbourbon.com Forums.
Page 20 of 42 FirstFirst ... 10181920212230 ... LastLast
Results 191 to 200 of 412

Thread: MM Proof Change

  1. #191
    Disciple
    Join Date
    Jan 2011
    Location
    Atlanta, GA
    Posts
    1,508

    Re: MM Proof Change

    I hadn't bought Maker's in a while and I probably won't buy it again for a long time. Too much good OWA out there!
    Jack
    GBS Member #3 (Sorry Dawn!)
    Quote Originally Posted by Pieface
    I think i'm god but I'll get a confirmation and go from there

  2. #192
    Connoisseur
    Join Date
    Feb 2009
    Location
    Perth, Australia
    Posts
    572

    Re: MM Proof Change

    Quote Originally Posted by jeffrey r View Post
    That's what I would have thought, though BT did follow up their "super"-snarky original post on FB, with the following "just"-snarky post on FB that has not been pulled:

    "90 PROOF" with a picture of BT.

    Perhaps b/c it is the BT page, they don't and won't refer to the Weller wheated bourbons, but that is the logical distinction for the distillery to point out--wheated bourbons of greater age and proof than MM, at a better price (that most of us here would also say taste better than MM).

    Anyway, the whole thing is pretty interesting, and will be more interesting to see how it plays out in the short and long term.
    Maybe one of the Aussies should post a picture of the 80 proof BT we get here
    Quote Originally Posted by HighInTheMtns
    They should sell Pappy by the gallon, everyone buys the whole shelf anyway
    Quote Originally Posted by WAINWRIGHT
    I'm wearing a kilt right now...
    I feel like the fat Britney
    P_Elliots word of the day: odacity, coaqulate, preflent

  3. #193
    Apprentice
    Join Date
    Oct 2008
    Posts
    48

    Re: MM Proof Change

    NPR ran a 5 minute spot on this today. Interviewed two or three people who were not happy about the change. Also made a passing remark about the proof going down and the price staying the same. Was on the whole negative. I thought that this was some pretty significant national press in a bad way.

  4. #194
    Virtuoso
    Join Date
    Aug 2009
    Location
    Tucson, AZ
    Posts
    1,324

    Re: MM Proof Change

    Quote Originally Posted by jeffrey r View Post
    Agreed on the wording of BT's post. It came off a bit disingenuous when I read it to be honest. They should be touting their products, rather than calling out the practice of watering down bourbon, which all of these guys do to some extent.
    Buffalo Trace
    Elmer T. Lee 107 BUB -- 90 proof
    Eagle Rare 10, 101 proof, 90 proof
    Buffalo Trace, export only -- 80 proof
    no more age statement on OWA (but it's STILL 7 years old- we swear!)


    Wild Turkey
    Wild Turkey Russell's Reserve 101 --90 proof
    Wild Turkey Rye 101 -- 81 proof

    Jack Daniel's 90, 86, then 80 proof

    Evan Williams- suffered proof cuts (the older 7 year higher proof black wasn't too bad!)


    EVERY single distiller has done this on some level or other. Every single one. Overhead goes up, popularity goes up, and quality goes down. Eventually only a few brands will be viewed as quality, and then the whole bottom will drop out so we can start over again (maybe that won't happen, but American Business is Business)
    Quote Originally Posted by SMOWK View Post
    I like to save up the charred bits in the bottom of the unfiltered stuff. When I have enough, I pour milk on it and eat it.

  5. #195
    Virtuoso
    Join Date
    Sep 2010
    Location
    Twin Cities, MN
    Posts
    1,317

    Re: MM Proof Change

    Quote Originally Posted by ErichPryde View Post
    Buffalo Trace
    Elmer T. Lee 107 BUB -- 90 proof
    Eagle Rare 10, 101 proof, 90 proof
    Buffalo Trace, export only -- 80 proof
    no more age statement on OWA (but it's STILL 7 years old- we swear!)


    Wild Turkey
    Wild Turkey Russell's Reserve 101 --90 proof
    Wild Turkey Rye 101 -- 81 proof

    Jack Daniel's 90, 86, then 80 proof

    Evan Williams- suffered proof cuts (the older 7 year higher proof black wasn't too bad!)


    EVERY single distiller has done this on some level or other. Every single one. Overhead goes up, popularity goes up, and quality goes down. Eventually only a few brands will be viewed as quality, and then the whole bottom will drop out so we can start over again (maybe that won't happen, but American Business is Business)
    Beam has fooled around with their Black label, too. When it was 7 years old it was 90 proof and now at 8 years old it's 86. I guess maybe it's a quid pro quo--another year in the wood for 4 degrees of proof.

    I'll bet Heaven Hill is wishing they had Larceny in national distribution right about now.
    Life's too short, and there's too much good whiskey within reach.

  6. #196
    Guru
    Join Date
    Aug 2002
    Location
    IL
    Posts
    4,559

    Re: MM Proof Change

    http://www.foxnews.com/leisure/2013/...ntcmp=features

    The current story:

    Maker's Mark reducing alcohol volume to stretch supplies of its bourbon amid strong demand

    Published February 12, 2013

    Associated Press


    Read more: http://www.foxnews.com/leisure/2013/...#ixzz2KhdgGXNe

  7. #197
    Taster
    Join Date
    Nov 2012
    Location
    Central New York
    Posts
    54

    MM Proof Change

    Quote Originally Posted by Brisko View Post
    I'll bet Heaven Hill is wishing they had Larceny in national distribution right about now.
    Maybe they'll rush more to market in an effort to capitalize, be successful, run short on product and then be forced to reduce proof or abandon markets.

  8. #198
    Virtuoso
    Join Date
    Sep 2010
    Location
    Twin Cities, MN
    Posts
    1,317

    Re: MM Proof Change

    Quote Originally Posted by TheOakMonster View Post
    Maybe they'll rush more to market in an effort to capitalize, be successful, run short on product and then be forced to reduce proof or abandon markets.
    Thanks, that made me chuckle and I could use one today.

    It's worth noting that while the outcry is loud, Maker's at least approached this the right way. Think back to the WT rye debacle and how we found out about it (Josh saw the new product on the MI price list) and how many conflicting official and semi-official statements were made before we got the whole story.
    Life's too short, and there's too much good whiskey within reach.

  9. #199
    Enthusiast
    Join Date
    Oct 2012
    Location
    Houston, TX
    Posts
    272

    Re: MM Proof Change

    My understanding was that they are trying to meet rising global demand. While there might not be a significant shortage in the US now, there would be if they started shipping more overseas.

    While I have never seen a store without MM on the shelf, I have noticed that I rarely see the 1.75L bottles anymore. I just though the MM46 had cannibalized the shelf space.

  10. #200
    Enthusiast
    Join Date
    Nov 2012
    Location
    Hammond, La.
    Posts
    254

    Re: MM Proof Change

    The 1.75L bottles are still plentiful around here.

 

 

Similar Threads

  1. Went for some Rye for a change
    By imbibehour in forum Other American Whiskey Tastings
    Replies: 38
    Last Post: 05-01-2011, 20:34
  2. Old Rip bottle change?
    By silverfish in forum General Bourbon Discussion
    Replies: 15
    Last Post: 02-16-2011, 19:20
  3. Tastes Change Day To Day?
    By Vision in forum General Bourbon Discussion
    Replies: 5
    Last Post: 09-21-2004, 17:42

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top